Custodia logo in white

Empower employees to spend smarter

As part of a brand overhaul, Custodia was in need of a new website that felt more like their app. They requested a stylish semblance that reflected their innovation in expense management.

Client

Custodia
Thomas Creative Solutions logo
X
DMA Solutions logo
Created in partnership with DMA Solutions

Client

Custodia.ai

Thomas Creative Solutions logo

Design

Brand Development
Identity System & Guidelines

Digital

Web Design & Development
Presentation Graphics

DMA Solutions logo
Close-up of woman holding a credit card while typing on a laptop

1. Backstory

The future of corporate spend

2. Visual Identity

Simplified logo for a modern audience

 

Visual Concept

The first step in the Custodia creative process was to simplify their logo for a modern audience. From there, we were able to further their branding by creating a visual aesthetic that could be used as a base for their web design and future graphics.

With a mission to eliminate expense reports and fully automate the expense approval process, Custodia aims to simplify corporate spending. In order to sell their services and take their business to the next level, they needed a strong web presence that built upon their current identity.

Custodia logo in full color
font sampling used for Custodia's brand guide with image of woman paying with credit card on laptop overlaid with Custodia logo icon
font sampling used for Custodia's brand guide with image of woman paying with credit card on laptop overlaid with Custodia logo icon
  • Lime
  • Kelly
  • Slate
  • Charcoal
  • Cool Grey
  • Snow
Custodia home page at mobile size
Custodia why custodia page at mobile size
Custodia careers page at mobile size
Custodia about page at mobile size
selection of images from the Custodia presentation template
Presentation Graphics
circle
hexagon
diamond
explosion
asterix

Need a refresh for your brand?

circle
quote icon
explosion
More Examples
Created in partnership with DMA Solutions
Thomas Creative Solutions logo
DESIGN
X
DMA Solutions logo
MARKETING